What has happened in the metaverse over the last eight months? A lot, it turns out. Since we first released our “Into the Metaverse” report in September 2021, excitement around and activity in the metaverse has exploded: collections of non-fungible tokens (NFTs) have flooded the marketplace, branded virtual worlds have taken over games, and investment in technologies such as mixed, augmented and virtual realities has ramped up significantly.
But, in the midst of this storm of activity, it can be hard to parse what is a flash in the pan of a passing fad and what has meaningful staying power. This micro-report breaks down how the metaverse is restructuring eight industries, with original data collected by Wunderman Thompson Data, brand case studies, actionable takeaways and category-specific insights to help brands navigate the future of the metaverse