Altman Solon: Curbing Cord Cutting? How Sports and Streamers Can Help Latin American Pay TV Providers Keep More Customers Amid Global Streaming Boom

By July 27, 2021 No Comments
CTAM Europe’s Strategic Partner Altman Solon shares some news with us:
The COVID-19 pandemic has accelerated the global streaming trend, with the launch of dozens of new streaming services, including many popular options throughout Latin America, over the past year. In the region, this explosion of streaming options has led to more “cord cutting,” or the cancelling of traditional pay TV subscriptions in favor of Internet-based services, which are often cheaper and more customizable. Furthermore, even newer Over-the-Top (OTT) options, including Virtual Multichannel Video Programming Distributors (vMVPD) and ad-based Video-on-Demand (VOD), are further crowding the Latin American TV landscape.

While these new competitors create challenges for Latin American pay TV providers, there are unique dynamics in the regional markets that help providers retain customers and provide opportunities to deliver programming – like live sports and news – that many viewers cannot access elsewhere. Still, pay TV providers must act quickly and decisively to capitalize on these natural advantages – such as providing access to millions of consumers without credit cards – and forge new partnerships with the same streaming services that they compete with for viewers.

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