CTAM Europe 2021 Virtual event:
“Re-imagining Post-pandemic Media & Entertainment strategies”
CTAM Europe Co-Chairs; Louise Cottrell, SVP Affiliate Partnerships, AMC Networks International and Lukas Kernell, VP Content, Liberty Global invite you to join CTAM Europe on Wednesday 27th October for a special afternoon forum covering the key factors driving change in the PayTV Industry in 2021 and beyond. Register HERE
The COVID-19 pandemic has brought about significant behavioural and commercial changes culminating in the migration of consumers to streaming services, mobile video and on-demand consumption, and a new wave of media mega-mergers that seek to create a super tier of content owners and streamers.
A group of experts hand-picked from the fields of AVOD/SVOD, Gaming, Distribution & MVPDs will discuss some of the most pressing issues and opportunities confronting the industry today. This will include one of the more fundamental dilemmas: are we now in a world where relevance and future success will be tied to greater scale and growth internationally?
The afternoon will end with a bang: Telenet CEO John Porter will be having a 121 Straight Talking session with renowned Media Commentator and Journalist, Kate Bulkley.
We hope to answer a few integral questions such as:
- How to build new revenue sources in an era of intensifying competition and choice
- The challenge for service providers as established business models falter
- What are the key technology enablers for high-quality video
Join CTAM Europe’s experts and partners to explore how companies are reinventing content creation, optimizing media supply chains, and driving audience engagement across streaming, broadcast, and direct-to-consumer platforms. With two media-focused sessions and “1:2:1 Straight Talk”, our online assembly offers something for everyone
|We’re sure to match your interest in these specially curated sessions:
AVOD/FAST: Content production, consolidation. media supply chain & archive, broadcast, and direct-to-consumer + streaming (14:10 – 14:55)
Gaming: Innovation, Engagement, Loyalty; Target for high speed fibre subscription (15.00 – 15.45)
1-2-1: Straight Talk – John Porter, CEO, Telenet, in conversation with Media Commentator and Journalist, Kate Bulkley. (15.50 – 16.30)
Panel descriptions below:
In this panel session we will go behind the scenes of these in-demand genres, identifying original programming plans, rights requirements, viewing trends and emerging business models to explore how companies are reinventing content creation, optimizing media supply chains, and driving audience engagement across streaming and direct-to-consumer platforms
As the streaming wars pick up speed, a lot of the focus has understandably been on the apps produced by the broadcasters and the tech giants. A lot of the headlines this year will undoubtedly go to Disney+’s launch in much of Europe, the launch of France Télévisions, TF1 and M6 Group’s joint service Salto in France, and the debuts of AT&T’s ‘HBO Max’ and NBCUniversal’s ‘Peacock’.
But some of the most interesting and innovative propositions are coming from smaller players who are building businesses by licensing third party content. But let’s not forget some of the other players building successful brands that are finding a way to connect with entertainment loving audiences and hoping to take on the giants in the streaming wars. Brands like: Xumo, Pluto, Tubi, Plex, Xite who are not funded by subscription revenue but by advertising monies.
The world of Gaming and Esports has grown exponentially over the past decade, with new audiences finding that these platforms offer a tailored and interactive experience that is unrivalled by other channels.
This rise in Gamers presents Media Owners and PayTV platforms with a unique opportunity to access a highly engaged audience, with innovative campaigns involving in-game advertising and sports sponsorship to name a few (eg Liberty Global)
However, the world of gaming can feel exclusive and difficult to navigate, and brands often find it difficult to engage with this audience in a meaningful and authentic way.
The inaugural CTAM Europe Gaming Panel will generate insights into how gaming and esports can successfully interact with brands and advertising. Participants will benefit from hearing about the trends, tips and tricks for achieving marketing and brand success in the gaming space.
- Who are today’s gamers, how might they best be reached
- How important might in-game advertising has become
- Achieving a truly immersive brand experience within gaming platforms
- What has happened in the battle for key brands, franchises, titles, developers,
Esport teams and internationally famous streamers
The panellists will also take a look at what the future might hold in these areas:
- Netflix makes its first big move beyond TV shows and films, is planning an expansion into video games and has hired Mike Verdu (a former EA & Facebook Executive) to lead the effort. The plan is to offer video games on Netflix’s streaming platform in 2022
- Challenges that Amazon Games Studios and Google’s Stadia have faced
- Where now for Twitch, Facebook Gaming and YouTube?
- What do developers like Blizzard, Riot, Valve, EA have in store for gamers and how are they embracing accessibility and diversity
- Why PayTV platforms are integrating gaming into their subscription packages and where are the emerging markets for these strategies
- Cloud Gaming, AR & VR and what increased bandwidth and ultra-fast broadband means for these applications