CTAM Europe’s Co-Chairs Louise Cottrell, SVP Affiliate Sales, AMC Networks International and Lukas Kernell, VP Content, Liberty Global are delighted to announce the new dates for the CTAM Europe Executive Management programme. The programme will take place at leading graduate business school INSEAD ‘s Europe Campus in Fontainebleau, France, on 12 – 17 March 2023.
CTAM Europe co-developed and customised this successful Leadership, Development and Diversity programme’s 5 day curriculum with INSEAD, the Business school for the world, whose Global MBA Programme was ranked #1 in the world by the Financial Times in 2021. The Programme is designed for Senior Executives in the Media, Entertainment, Connectivity and Technology industry, to undertake a week of learning and developing new industry tools, strategic thought leadership and a large dose of motivation. Over 200 Industry Leaders have been educated on the programme since its inception in 2014.
The CTAM Europe Class of ’22 included the following organisations (alphabetical):
AMC Networks International, Comcast, Cool Gray Ltd, Deezer SA, Delta Fiber Nederland BV, Freewheel, GIGAEurope, Liberty Global, Melita Limited, Metrological, Norlys, Paramount, RSG Media, RTL Nederland, Sunrise UPC, Telenet, Thema, TV2 Danmark and Vodafone Belgium.
We are witnessing a profound shift in how customers use digital technologies to consume information, make informed buying decisions, view content and engage with companies. This shift has been accelerated by the global COVID-19 pandemic and is reflected in the topical additions to the new curriculum.
- Strategy management
- Customer centric value innovation
- Leadership management and development
- How organisations and leaders have been dealing with the Covid-19 pandemic.
- Change management – are you prepared for this new era?
- Digital transformation, and how the digital World drastically changed during 2020
- Value creation in Finance
- And much more during the 5 days
Though the shift is easy to see, addressing it isn’t easy to do. Companies that have started their transformation early on are more resilient and are able to handle the pandemic in a better way. But many organisations are now pushed into their transformation and business leaders are searching for pragmatic ways to profitably grow their business in today’s disrupted world. Business leaders want to know how to effectively apply data and the latest digital technologies that are most relevant to their customers, their industry, and the unique growth challenges they face. This, and much more will be discussed during the Class of ’23. Discussions normally spill out into the evenings when the Class socialise as a group for networking events.
The intensive and interactive week-long course targets Top Executives and is highly-relevant to the Creativity, Entertainment, Connectivity industry and enables CTAM Europe to offer participants valuable insights and provide companies with a world-class, strategic executive programme.
The programme is very interactive, with plenty of group work, significant sharing of best practices, working on case studies etc. The class size varies from 21-36 attendees annually – so the value of networking with this peer group is superb since you spend a week with the class and forge long-term industry bonds.
For Organisations and Leaders looking to understand what changes are afoot in the Communications, TV, Media and SVOD/AVOD industry, how platforms owners are looking to pivot from their core propositions, what will be the key technologies in the coming decade – then this Executive Management Programme is definitely one you cannot afford to overlook.
Annet Aris, Adjunct Professor of Strategy at INSEAD, added: “We are delighted to continue to work together with CTAM Europe and engage with the top talent in the Connectivity and Entertainment industry. The industry is going through a major transition and will become one of the key enablers in the digital world. The programme is specifically designed to help them understand industry challenges and opportunities from strategic, customer and organisational perspectives, and will combine the latest academic insights with senior industry expertise.”
CTAM Europe successfully modelled the course after the hugely successful and long established Cable Executive Management at Harvard Business School programme, organised by CTAM US.
About CTAM Europe
CTAM Europe is a non-profit, non-commercial, professional membership organisation.
CTAM US (our affiliate organisation, based in the US) was established 35 years ago with a vision to advance marketing excellence in the cable industry as well as the mastery of new technologies and strategic learning in cable, broadband and other emerging media. The difference in our Industry 35 years later is at a whole new level!
CTAM Europe was created in In 2004; a small group of seven Cable Executives met up informally to exchange learnings from their respective markets, and to form professional friendships that they could rely upon to help them address challenges they faced in their respective home countries.
Nowadays, we deliver Marketing and industry learnings, via our twice-monthly webinars and annual Symposium – these provide networking opportunities designed around the interests and needs of our members who include key decision-makers in the Connectivity, Entertainment, Digital and Telecommunications Industry, representing over 45 companies from 24 different countries.
CTAM US has more than 2,500 members and is supported by hundreds of the industry’s leading global corporations. CTAM Europe has close to 500 members.
CTAM Europe has been affiliated with GIGAEurope (formerly Cable Europe) since 2015 and our Marketing panels and presentations at the annual Cable/GIGAEurope event are popular with Members of CTAM Europe and GIGAEurope.
For more information, please visit www.ctameurope.com
As one of the world’s leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and Middle East (Abu Dhabi), INSEAD’s business education and research spans three continents. Its 145 renowned faculty members from 40 countries inspire more than 1,400 students in its degree and PhD programmes. In addition, more than 11,000 executives participate in INSEAD’s executive education programmes each year.
The INSEAD MBA programme was ranked #1 by the Financial Times in 2016, 2017 and 2021.
“What an experience! It was amazing to be back to school, to meet so many fantastic people, take a huge breath of inspiration and time for self-reflection, and to think about the massive disruption and transformation our industry is going through”
SVP, General Manager Pluto TV International & Head of Mobile, Paramount.
“The INSEAD CTAM Europe programme was an incredible experience. The quality of the professors, the standard of teaching, the interactive group teaching all made it an invaluable experience with insight and learning that can be applied to your working life. I feel, without doubt, a stronger leader as a result of the course. The cohort was also fantastic and the programme offered a wonderful opportunity to learn from other business leaders. It was also a wonderful experience to spend time on the INSEAD campus in the beautiful setting of the forest. The food was excellent and the programme of wine tasting, forest walking and fine dining made the whole week a truly valuable and unforgettable experience. I would not hesitate to recommend this programme to anyone looking to take their business learning to the next level.”
EVP MTV International, Chief Marketing Officer, Viacom UK
“The Executive Education programme offered an extremely broad curriculum in just one incredible week. I was challenged and inspired in equal measure and embraced the opportunity to engage with professionals from my industry. The group work and class debates illuminated the fast pace of change happening across sectors of the media, and armed us with the right resources to tackle this evolution. The faculty were able to bring complex topics to life; and their expertise offered real world insight into the digital challenges cable and television companies face. I finished the course with concrete examples of how to apply what I’d learnt to my own organisation, valuable insight into the future of the industry and a renewed passion for what I do.”
Head of On Air, Viasat World Ltd
“What a fantastic program, well-orchestrated, high quality professors and content. Really, my compliments for putting together this week for us, very very valuable. New insights, confirmation of certain topics & inspiration around leadership.”
Vice President B2B Customer Engagement, Liberty Global
“It was an absolute honor to be a part of one of the best business schools, INSEAD,
for the Executive Management Program in co-operation with CTAM Europe with industry leaders and Senior Executives across Connectivity, Entertainment and Content across the globe! A super intensive program with the very best professors in the field of business, transformation, leadership and strategy”
Head of Partnerships and Strategy at Metrological – a Comcast Company
“What an amazing experience; especially after 2 years of Covid! Inspiring insights, time for self-reflection but above all solid discussions with great executives from Connectivity, Media and Content industries around the world on the massive transformation our business is facing”
VP Entertainment Telenet
For more information:
CTAM Europe, INSEAD Class of ‘22