[av_one_fourth first] [av_image src=’https://www.ctameurope.com/wp-content/uploads/2019/03/christine-rickett-172×300.jpg’ attachment=’12431′ attachment_size=’medium’ align=’center’ animation=’no-animation’ link=” target=” styling=” caption=” font_size=” appearance=”][/av_image] [/av_one_fourth] [av_three_fourth] [av_textblock ] Christine Rickett is Director of Marketing Strategy in the ARRIS Global Marketing department with responsibility for brand and strategy. Based in the UK, she brings over 20 years of marketing experience in campaign, brand and product marketing.

Coming into ARRIS, from Motorola, Christine worked as a Product Manager in consumer home devices before moving into more strategic marketing roles that have included navigating brand, positioning and messaging through a number of subsequent acquisitions.
Prior to Motorola, Christine worked at Vodafone UK as their Smart Device Product Manager.

She also worked as European Distribution Manager for Tektronix – launching their successful TDS compact oscilloscope series.  She has experience as a technical author and writer of computer manuals, and early in her career, designed FPGAs as an Electronics Engineer.

She holds a Doctorate in Business Administration/Marketing, an MBA and a BSc Hons in Electrical and Electronic Engineering and is a Chartered Marketer.
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11:40 – 12:25: The Imperative of Constant Connectivity

Christine will present European findings from the recently-conducted, Global, 20,000-respondent, Connectivity and Entertainment Index — on customer expectations of connectivity, wireless service, security and the relative value of entertainment options.

Topics include:

  • Consumer expectations for constant connectivity
  • Current trends of multi device usage and viewing habits
  • Delivering constant connectivity to consumers, in and out of the home
  • The opportunity for Service Providers
  • Q&A
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