CTAM Europe Associate Partners AMC planning new ad supported tier

By April 18, 2023 No Comments

AMC has announced plans to launch a cheaper, ad supported, version of its streaming service AMC+.

It joins with other streamers, such as Disney+ and Netflix, in the introduction of a lower cost tier.

Details of the pricing have yet to be disclosed.

“This is a big moment for AMC Networks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres and franchises in a much more comprehensive and impactful way,” said Kim Kelleher, chief commercial officer of AMC Networks. “With our new series content, library titles and other targeted streaming platforms that are all bundled into AMC+, partners can move beyond individual shows and even series and choose to ‘own’ whole genres and franchises, and drive messaging to target audiences no matter what they are watching or where. We’ve never been able to offer this level of sweeping yet highly focused reach before in such an effective and comprehensive way.”

Targeted streaming services Shudder, IFC Films Unlimited and Sundance Now that are accessed through the AMC+ bundle (as opposed to being purchased individually) will also be included in the ad-supported tier.