Media brands are under pressure to produce more creative, faster – is Generative AI the production partner they’ve been waiting for?

Join AI strategist Melanie Moeller as she tackles one of the most urgent challenges facing broadcasters and global media companies today: How do you maintain creative quality and brand integrity when the demand for content has never been higher, and budgets and team sizes haven’t kept pace?

In this hands-on CTAM Europe session, Melanie draws on her experience delivering AI-powered creative workshops for global audiences to show exactly how modern marketing teams can move from idea to finished campaign asset using AI tools available right now – faster than any traditional production workflow allows.

Tune in to discover how to generate broadcast-quality visuals and copy using AI tools available right now, how to apply prompting frameworks that keep AI-generated content locked to your brand voice and guidelines, and how to build a repeatable end-to-end workflow that scales content production across campaigns, platforms and markets without scaling your team.

We’re excited to welcome Melanie, as a follow up to her presentation at a past CTAM Europe Symposium, which was a huge hit!

Register HERE to join us on May 20th for an interactive presentation, which you’re sure to learn a huge amount about AI in just one hour.