Screen+ and Origin webinar
Join industry thought leaders Fred Godfrey & Marco Frazier as they tackle the biggest question facing CTV advertisers today, and find out how brands are becoming proactive with their agencies in terms of the outcomes they seek.
Brands are no longer willing to accept reach and frequency as proof of performance. They want measurable, business-defining outcomes — and they want them now. But is CTV truly delivering? And if so, how?
In this CTAM Europe webinar, Marco Frazier sits down with Fred Godfrey, Co-Founder & CEO of Origin, one of the most outspoken and original thinkers in Connected TV advertising, to get to the heart of the matter. Tune in to hear Fred’s unfiltered perspective on why CTV has struggled to define ‘performance’ on its own terms, what brands and agencies are getting wrong when they bring digital KPIs to the living room screen, and how creative technology — from dynamic creative optimisation to native CTV formats — is reshaping the conversation around accountability and ROI.
Fred and Marco will also explore the creative evolution of advertising, and why 2026 may be the year the industry finally stops making excuses and starts delivering proof.
Join us for an insightful webinar on April 22nd at 15:00 UK / 16:00 CET
Don’t miss your chance to engage in a Q&A session, and if you can’t attend live, submit your questions in advance.
Webinar MediaIndustry MergersAndAcquisitions Streaming DigitalTransformation
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