Inga Alika & Marco Frazier webinar

Inga Alika, Founder and CEO, Alika Media&Tech, talks with CTAM Europe Board Members and Screen+ Founder; Marco Frazier.

Streaming/broadcasting across Generations: Redefining Value, Segmentation, and Monetization in a Multi-Generational World

2025 marks the arrival of Generation Beta — a reminder that we now have seven generations co-existing as active digital consumers. This presents an unprecedented challenge for the media industry: navigating seven distinct value sets, emotional drivers, and content behaviours across one increasingly converged media ecosystem.

Inga Alika, senior media expert on telco, broadcast and streaming side, will share a cross-market perspective on how generational values are shifting—and where they’re merging. She’ll explore how this impacts segmentation models, bundling strategies, and platform personalization across media.

Click HERE to register.