An overview of the current infringement landscape & whole society solution to champion the importance of copyright
BASE Insights is a leading source of behavioural understanding and have been used to educate the sector on the impacts of copyright infringement for many years. Webinars like this are one part of our yearlong activity to help with the whole society approach to infringement.
In this session we covered:
- Why infringers are relevant and valuable to your businesses
- The competition from commercialised pirates
- The technical friction that legitimate companies could add in the infringement journey
- How relevant messaging can support behaviour change and ultimately, incremental revenue
A full recording of the session can be viewed by emailing firstname.lastname@example.org
The full recording must not be shared/disseminated, and is only for personal viewing/usage.