BProfessor Massa will be introduced by Louise Cottrell, CTAM Europe Co-Chair and SVP Affiliate Partnerships, AMC Networks International.
In this session, we will focus on the new strategic challenges in the market. We will consider innovation and disruption and how to manage them. The goal of this session is to create a common understanding of the new rules of game in the new digital world and the implications these have for strategic approaches.
We will focus on the major technological game changers, the role of network externalities and big data, the impact on organizational paradigms.
We will consider the role of new players within the same industry and/or geography, new products, regulatory constraints and solutions to it. We will focus on how companies manage the major structural changes in the industry and try to understand the pitfalls that lead them to become obsolete.
We will develop a framework that helps to think critically and to lay out how to move forward and cope with these new trends, turning them into opportunities and sources of competitive advantage.
Email info@ctameurope.com to find out more about CTAM Europe’s Executive Management Programme @ INSEAD in 2021 and 2022