New industry dynamics and technological innovations such as virtualisation, smart cities, IoT, and machine learning are shaking up the business you are in.
Join the exploration of the trials and traps of AI in media that is seeking an answer to the question, “Why do real consumer insights remain elusive and where do we find return on analytics investment?”
For years, quantitative and qualitative research helped us understand consumers. Now we have A.I. and advanced analytics to guide us – but do they really help us understand customers better?
It’s been said that “Insanity is doing the same thing over and over again and expecting different results.” Let’s discuss.
Well, publicly at least. In this unique session, teams of operators and content providers will actually debate this subject with one team taking the “affirmative” stance and the other the “negative” stance, with the audience determining who best defended their (unofficial) position.
We’re always worrying about the competition – competitive platforms, OTT, other incursions. Who is our true competition today? What are the risks and opportunities for operators and content producers?
The triple-play was yesterday’s competitive silver bullet. With the explosion of mobile devices that give us access to all of our content anywhere we want it, what is the “secret sauce” for operators to attract – and retain – customers today?
Innovation is ubiquitous, touching every aspect of our lives and businesses. For content creators, changes in the larger arena mean that while some things necessarily have to change, other areas remain as true as they’ve always been. While every viewer is unique and consumes content in many ways, great content is timeless and innovation and storytelling thrive together in this amazing time we live in.
For a long time, B2B was an unspecified income stream on many P&Ls. Not anymore. B2B is a key part of any operator’s product portfolio and has very different metrics from the ‘bread and butter’ B2C business. What are the key considerations that operators should be aware of when it comes to B2B and who is leading the way?
Does it make sense for pay TV operators to invest in original content?
What role will channel brands have in an increasingly on-demand world?
How will direct-to-consumer OTT services from channels impact the
economics of pay TV?