CTAM Europe and Futuresource webinar: Winning the Living Room – Why TV OS Strategy Matters More Than Ever

The $22 billion acquisition of Roku by Fox marks a pivotal moment for the media & entertainment industry. But beyond the headline, what does this deal signal for the future of streaming—and the battle for the living room?

Join Futuresource Consulting analysts Dave Watkins and Carl Hibbert as they explore why TV operating systems have become the industry’s most strategic asset—unlocking first-party data, advanced advertising capabilities like Roku’s DSP, and the scale needed to accelerate streaming growth.

As scale becomes the new currency, they will examine why control of the interface—not just the content—is now at the heart of streaming success.

Register HERE to join us.