MTM helps clients around the world understand and respond to digitally-driven change, providing market and consumer research, strategic advice, support for service and business planning, and organisational change.
Recent clients include Facebook, Amazon, Netflix, Google, Adobe, Comcast, Bauer, Time Inc, The Guardian, DMGT, Sky, Disney, Discovery and many others.
Jon has over 20 years of consulting experience, working with senior executives and leadership teams around the world.
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13:25 – 14:45
Panel Session: The Rise of The Disruptor – Chaired by Jon Watts
Moderator: Jon Watts – Managing Partner, MTM
Bruce Mann, Chief Content Officer, Liberty Global
Dan Fahy, Vice President, Commercial and Content Distribution, VIMN UKNEE
Ben McOwen Wilson, Regional Director, YouTube, Europe, Middle East and Africa
Anette Schaefer, Independent Consultant
Guy Bisson, Research Director, Ampere Analysis
- How will the relationship with ‘traditional’ Pay TV platforms and (primarily) DTC SVOD providers evolve? And why?
- How many SVOD / DTC content providers can survive in a given market?
- What brand attributes are required to become / remain one of the surviving SVOD / D2C content providers?
- The promise of OTT is mouth-watering for advertisers. The issue facing broadcasters will be balance of paid / free (ad supported) can the two live side by side?