[av_one_fourth first] [av_image src=’https://www.ctameurope.com/wp-content/uploads/2019/01/guy-bisson-2.jpg’ attachment=’12083′ attachment_size=’full’ align=’left’ animation=’no-animation’ link=” target=” styling=” caption=” font_size=” appearance=”][/av_image] [/av_one_fourth] [av_three_fourth] [av_textblock ] Guy Bisson has more than 20 years’ experience as a leading entertainment market analyst with a specialisation in the global television business. He is a regular speaker and moderator at many of the world’s leading entertainment business conferences, a frequent media commentator and author of numerous reports and research articles on the business and strategy of the television industry.

Most recently, Guy has been focusing on the SVoD content market and the impact of new viewing platforms on the traditional channel and platform business.

Guy previously led the television research practice at both Screen Digest and IHS and is now Research Director of Ampere Analysis, a London-based company with a global focus on television and new media that is combining, for the first time, big data analytics, consumer research and industry analysis.
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10:35 – 11:20: What’s Hot & What’s Not

• Content strategies of SVoD players globally
• Commissioning and production development trends and what it tells us about the direction of the content and production market
• Direct-to-Consumer developments and the future of the TV ‘channel’ market
• Consumer content preferences and trends
• Q&A

13:25 – 14:45

Panel Session: The Rise of The Disruptor – Chaired by Jon Watts

Moderator: Jon Watts – Managing Partner, MTM

Bruce Mann, Chief Content Officer, Liberty Global

Dan Fahy, Vice President, Commercial and Content Distribution, VIMN UKNEE

Ben McOwen Wilson, Regional Director, YouTube, Europe, Middle East and Africa

Anette Schaefer, Independent Consultant

Guy Bisson, Research Director, Ampere Analysis

  • How will the relationship with ‘traditional’ Pay TV platforms and (primarily) DTC SVOD providers evolve? And why?
  • How many SVOD / DTC content providers can survive in a given market?
  • What brand attributes are required to become / remain one of the surviving SVOD / D2C content providers?
  • The promise of OTT is mouth-watering for advertisers. The issue facing broadcasters will be balance of paid / free (ad supported) can the two live side by side?
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