[av_one_fourth first] [av_image src=’https://www.ctameurope.com/wp-content/uploads/2019/02/ben-mcowen-wilson-.jpg’ attachment=’12223′ attachment_size=’full’ align=’center’ animation=’no-animation’ link=” target=” styling=” caption=” font_size=” appearance=”][/av_image] [/av_one_fourth] [av_three_fourth] [av_textblock ] Ben is the Director of Partnerships for YouTube where he leads the development of content and business strategy across Europe, Middle East and Africa. His remit includes working with some of YouTube’s largest global sports, news and traditional media partners as well as many of the platform’s most-recognised endemic creators – our YouTubers. Ben has led YouTube’s growth in various roles in EMEA for over 7 years.

Prior to starting with YouTube, Ben was a Director at ITV Plc – the UK’s largest commercial broadcaster – for six years, where he oversaw the launch and growth of ITV’s digital and new media businesses. During his tenure, he co-created, launched and was Chairman of Project Kangaroo – the proposed VoD joint venture between BBC, Channel 4 and ITV.

Previously a Partner in a strategy consulting firm, Ben has over twenty years experience in the field of media, entertainment, telecommunications and the internet. He has lived and worked on five continents. Ben is married with three children.
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13:25 – 14:45

Panel Session: The Rise of The Disruptor – Chaired by Jon Watts

Moderator: Jon Watts – Managing Partner, MTM

Bruce Mann, Chief Content Officer, Liberty Global

Dan Fahy, Vice President, Commercial and Content Distribution, VIMN UKNEE

Ben McOwen Wilson, Regional Director, YouTube, Europe, Middle East and Africa

Anette Schaefer, Independent Consultant

Guy Bisson, Research Director, Ampere Analysis

  • How will the relationship with ‘traditional’ Pay TV platforms and (primarily) DTC SVOD providers evolve? And why?
  • How many SVOD / DTC content providers can survive in a given market?
  • What brand attributes are required to become / remain one of the surviving SVOD / D2C content providers?
  • The promise of OTT is mouth-watering for advertisers. The issue facing broadcasters will be balance of paid / free (ad supported) can the two live side by side?
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