Previously she was with Yankee Group in London, where as director of the Broadband, Media and Entertainment EMEA Decision Service, she managed all research and consulting. Schaefer extensively monitored consumer market developments and the competition in the telecom and media industry. She analyzed the technologies and the overall market convergence, strategies and infrastructure. Prior to joining Yankee Group, she worked as a management consultant in the United States and Europe. Schaefer advised clients from the cable, TV, media and investment industry—such as Disney, Universal, Bertelsmann, AOL Time Warner and NBC—in market entrance strategies, business planning and marketing of new services. She also participated in the M&A of cable, telecom as well media companies and was responsible for the implementation.
Schaefer has extensive knowledge in the areas of business case development, commercial due diligence, competitive benchmarking, market research, consumer marketing strategy and the overall structure of the global media, entertainment and broadband industry. She also participates regularly as speaker on conferences and is member of international media and telecom industry focus groups. Schaefer holds a M.A. degree of product design, media and communication from University of Bielefeld.
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13:25 – 14:45
Panel Session: The Rise of The Disruptor – Chaired by Jon Watts
Moderator: Jon Watts – Managing Partner, MTM
Bruce Mann, Chief Programming Officer, Liberty Global
Dan Fahy, Vice President, Commercial and Content Distribution, VIMN UKNEE
Ben McOwen Wilson, Regional Director, YouTube, Europe, Middle East and Africa
Anette Schaefer, Independent Consultant
Guy Bisson, Research Director, Ampere Analysis
- How will the relationship with ‘traditional’ Pay TV platforms and (primarily) DTC SVOD providers evolve? And why?
- How many SVOD / DTC content providers can survive in a given market?
- What brand attributes are required to become / remain one of the surviving SVOD / D2C content providers?
- The promise of OTT is mouth-watering for advertisers. The issue facing broadcasters will be balance of paid / free (ad supported) can the two live side by side?