CTAME hosted a creative marketing session on 15th October. 90 min session with presentation and discussion.
15 October, 13.00 – 14:30
Is there a formula behind creating winning ad campaigns for TV, the Internet, social or mobile media? Or does success stem from a “gut” creative feeling? In this dynamic session, we analyze some of the world’s most effective advertising campaigns from a cross-section of industries, not just cable After introducing the campaigns and how they were rolled out, we’ll ask branding / marketing executives from cable and content to rate them and most importantly, to share their thoughts on what’s behind their successes. Don’t miss this unique opportunity to gain fresh insights into the creative process and the challenges marketers face in shaping the future.
Carmen Alzner – Alzner Productions
Nailia Tasseel – Universal Networks International
Aleks Habdank – Viasat
Aleksander Kutela – HBO
Artur Pacuła – The Walt Disney Company Central Eastern Europe
John Rossiter – AXN