Follow-up Webinar – Nathalie Lethbridge & Adam Cunningham
“Theatrical releases: COVID 19: Is this the time to transform transactional VOD? Leveraging your TVOD service”
Due to requests for a follow up/more time for Q+As – we are pleased to welcome back Nathalie Lethbridge and Adam Cunningham for a Follow-up Webinar (from CTAM Europe’s recent TVOD webinar)
“Nathalie Lethbridge in Conversation with Adam Cunningham” – Discussing Theatrical releases during Covid-19. Is this the time to transform transactional VOD?
Key current trends in TVOD:
• Previous pricing and alternative
• Releasing without theatrical sales: What has that meant? What is the data telling us?
• The PVOD Innovation: Discussion
• Is pricing an issue? Is this time to reshape the pricing and commercial structure?
• Are there geographical differences in response to TVOD?
• Leveraging your TVOD service: How do you market new releases for PVOD without a theatrical window?
• What of this is sustainable transformation? Lessons learnt: What is likely to return to normal once movie theatres return to normal?
If you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.