Webinar: “Why streaming services need to think differently about ad monetization for better results”
“Why streaming services need to think differently about ad monetization for better results”
Scott Halpert, SVP, Product & Partnerships, Penthera
Marco Frazier, Founder & CEO, Screen+
As brands increasingly move their ad budgets away from traditional TV and towards streaming platforms, OTT publishers need to be prepared to accommodate this transition and make sure they understand what this all means for their business models, both today and tomorrow.
Join Scott Halpert, SVP, Product & Partnerships, Penthera, and find out more about:
- The current and future states of the OTT market, including the evolution of FAST channels and the AVOD vs SVOD debate
- Why leading OTT publishers are using Server Side Ad Insertion (SSAI) rather than Client Side Ad Insertion (CSAI)
- The opportunities and challenges presented by SSAI for advertisers and publishers, including the associated revenue implications
- The critical role Programmatic advertising plays in today’s marketplace
- How publishers’ existing technologies and infrastructures can be enhanced to maximize their revenue opportunities
Join this insightful and educative panel on Wednesday 16th November.
Register HERE
If you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.