Webinar – Carl Hibbert, Associate Director, Consumer Tech & Media, Futuresource
2020 presented both challenges and opportunities for the media industry as lockdown put more time and more eyeballs in front of screens but combined with a new wave of service launches, led by Disney, competition for attention and consumer spend has never been more challenging.
Futuresource’s Kids Tech consumer research programme interviews kids, ages 3 through 16, twice yearly to monitor and track their digital activities and behaviours. With the past two waves in field during the pandemic, the survey has plotted kids changing habits over this period in relation to entertainment consumption and general past times.
This session will provide key findings from the survey and their context in the industry.
Heading the Consumer Media & Technology Research team, with over 20 years industry analyst experience. Carl maintains & develops Futuresource’s services across all forms of entertainment & consumer electronics, ensuring unrivalled insight & knowledge in sector dynamics and future industry direction. A regular presenter at industry conferences across USA, Europe and Asia and frequent contributor to press and trade journals.
Click HERE to register.
If you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.