CTAM US Wired Webinar – The AVOD + FAST Momentum
CTAM US Webinar: The AVOD + FAST Momentum
21.00 CET / 20.00 UK (will be available on-demand. Email email@example.com)
As Netflix makes an about face on advertising and FAST channels continue to proliferate, the attention on ad-supported streaming has reached fever pitch status. Across the streaming spectrum from SVOD, AVOD to FAST, consumers are sampling in large numbers across tiers to understand the trade-offs and to aggregate the right mix for their needs. Gain an inside briefing of the latest insights from Magid’s Video Entertainment Study including consumer awareness and confusion around FAST and AVOD channels and thought leadership on this increasingly important slice of the streaming landscape.
• Consumer streaming subscription habits and monthly budgets
• Consumer confusion and barriers to entry in the streaming landscape
• Growing consumer acceptance of streaming ads
• The streaming self-bundlers and entertainment omnivores
• How consumers are aggregating the right mix of streaming platforms to meet their needs
Thinking Out Loud Podcast
The New Wave of Peak TV is Crossing Borders to Compete
We seem to have hit a new peak within Peak TV, where different points of convergence are driving diverse programming for consumption and how streaming platforms create a space to connect with new audiences. Guest Catherine Tait, CEO, CBC, provides a glimpse into Canadian viewing habits, examples of successfully crossing borders with the right content and how collaborating with partnerships allow them to compete.
Listen here: CTAM Podcast
Click HERE to register.
If you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.