
525,600 Minutes: Unlocking the Secrets of How Consumers Spend Their Year
This research provides a comprehensive understanding of how consumers in 4 markets spend their time over the course of a year. Capturing all types of activities, from sleep to sex, this project explores consumer leisure time entertainment preferences to reveal how media (and streaming) fit into consumer’s lives. Looking closely at how age and life stage impact leisure time and media preferences, this study also reveals what consumers value most when it comes to their free time, as well as their top guilty pleasures!
The report by Paramount will be discussed and presented by Christian Kurz, Senior Vice President, Global Streaming Research and Insights, Paramount.
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