Aggregation and Addressable Advertising – the Pay-TV Opportunity
Omdia Senior Analysts Matthew Bailey and Max Signorelli will have a 30 minute discussion, with key slides, on the hot topics of aggregation and addressable advertising, identifying the opportunities that they present to pay-TV operators.
The shift to OTT video content and services, coupled with the continued migration of advertising spend from traditional to online channels, is having a profound impact on the pay-TV sector. However, the proliferation of Internet-enabled services and devices also represent a key opportunity for pay-TV operators to diversify and bolster their core businesses by aggregating OTT services and delivering more valuable addressable TV advertising. This collab presentation will combine Matthew’s expertise in digital and TV advertising with Max’s knowledge of the traditional TV space to bridge the narratives of telco partnerships and super-aggregation with TV broadcasters’ and operators’ moves to win ad spend back from, and compete with, the digital giants..