2023 Trends to Watch: Connected Consumers
Omdia analyst Max Signorelli explores how consumer demand is impacting advertising opportunities for streamers and how service providers can stay ahead of the game.
In the US, hybrid video propositions are nothing new and have secured their position as a core market offering through the likes of Hulu and, more recently, House Of The Dragon streamer HBO Max. Outside the US, however, the business model will feel relatively new with few parallels in the OTT space.