
Shoppable TV is having its “metaverse moment.” Big promises. Bigger confusion. Let’s discuss!
Christian Knaebel, Managing Partner, Global Media Consult and Marco Frazier, Founder & MD, Screen+ will deep dive and answer the real questions:
– Does anyone actually buy?
– What’s killing conversion?
– Who controls the data?
– And is TV even ready to be a storefront?
We’ll cut through the noise on Shoppable TV:
• The formats that convert (and the ones that kill engagement)
• Why AI is the silent disruptor behind the scenes
• How Europe, the US, and APAC are playing very different games
• And what it really takes to scale from pilot to profit
Click HERE to join us for this live webinar on 25th June at 16.00 CET