Snapchat Originals: A Selection of Original Snapchat Shows and Channels by Broadcasters Representing the New Generation of Mobile TV
Snapchat has recently generated a wave of headlines due to parent company Snap’s $25 billion IPO in early March, but also because its functions are notoriously and successfully copied, especially by Facebook. The company is obviously doing something right and is consideredaninnovator and trendsetting pioneer in the realmof social media platforms.
Snapchat started out as a messaging app primarily used by teens to send photos that would disappear after 10 seconds (and it quickly had a reputation as a sexting app). In the almost six years since its launch, however, Snapchat has continuously expanded beyond photos and videos and evolved into a dynamic and engaging platform that continues to grow in popularity both among its users and brands.