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Breaking Out of the Set-Top Box: Responding to what Consumers Really Want

16 February – 16:00 – 17:15
Today’s multi-screen technologies, DVR, HD, 3D and VOD have opened up dazzling new options for viewers. Smarter phones and gaming systems have also transformed how consumers watch, interact with and access video. But what do customers really want and need as they seamlessly move content between their TVs, PCs, tablets and mobile devices? How are Telco’s, over-the-top and service providers reacting to consumers and their dizzying array of choices? Don’t miss this lively session, as competing platforms debate what consumers expect from their providers and electronics – and what they’re doing to meet increasing demands for more personalized service and accessibility.

Duane Dick, Partner, Sand Cherry Associates
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Social Media for the C-Suite

17 February – 11:30 – 12:30
Somebody in your company is handling social media. But are you up to speed on what it’s all about?  In this highly informative and fast-paced session, we’ll enlighten you about the business value of social media and why it should be an essential part of your management strategy. We’ll show you how to do more than tweet about your latest PR endeavors and how to deploy a range of powerful online tools to advance your company now – and in the future

DK, Founding Director, Trainer & Speaker, Mediasnackers
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Competing in a Big Brand World: How Cable Can Win

17 February – 10:00 – 11:00
As Google, Netflix and other powerful brands invade our industry, how can cable companies whose presence may not be as strong, compete? Can branding help us
leverage what consumers feel about our business and stand out in the marketplace? In this dynamic session, experts will demystify the discipline and explain why branding is much more than warm imagery. They’ll present compelling case studies and show you how to develop bolder strategies, visual identities and communications that resonate with customers, so you can transform your company into the next, great brand.

Nick Sunderland, Creative Strategy Director, Heavenly
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