CTAM Wired: Unpacking the Great Rebundling

As viewership spreads across streaming services that are competing for share of time, managing churn, and maximizing revenue, growth will, in part, be driven by the success of SVOD bundling strategies. This session will quantify awareness, uptake, and interest in the currently available SVOD bundles. We’ll explore what appeals to viewers, identify areas of concern that impede adoption and share perspective on bundling opportunities beyond media with lifestyle and retail brands.

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CTAM Wired: Battling Content Piracy in Social Media: Strategies to Deter, Educate and Convert

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CTAM Wired: Demystifying Artificial Intelligence in Media

To view the webinar recordings of the above titles, click the link below.

 
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CTAM Wired: Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

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CTAM Wired: Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

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CTAM Wired: FAST – Eroding Pay TV Engagement

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CTAM US link which covers two presentations about evolving viewer behaviours from an academic POV and metaverse opportunities

Click HERE for Metaverse

Click HERE for Research on Gen Alpha -next after Gen Z

A CTAM US series that covered gaming, Hispanic streaming behaviours, features that make a TV source indispensable, and retaining viewer engagement

Click HERE for Hispanic streaming behaviours

Click HERE for gaming

Click HERE for retaining viewer engagement (2021)

 

‘Driving Successful Smart Home Experiences’ – Plume

TYSON MARIAN, Chief Commercial Officer, Plume

MICHAEL PHILPOTT, Research Director, Service Provider – Consumer, Omdia

Flawless connectivity is at the heart of every smart home – from delivering 4K video streaming to tablets and TVs, to driving the laptops and smartphones of the work-from-home era.

Many Service Providers have already taken the crucial step to build a new bundle of services around broadband, to offer an expanded set of personalized in-home experiences to their subscribers.

Explore how to build a sustainable go-to-market strategy by addressing common challenges and meeting changing consumer needs in the smart home. Crucially, you’ll learn how a data- and experience-driven model can drive huge operational benefits throughout your business including:

  • Cutting subscriber churn by up to 30%*
  • Boosting ARPU by up to $15*
  • Increasing NPS scores by up to 60 points*

To view the webinar video, click the button below – and use the password ctameurope1

 
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“Waves of Competition in Media”

Matthew Ball, Former Global Head of Strategy, Amazon Studios.

 As former global head of strategy for Amazon Studios, Matthew Ball projects the near-to-medium future of media and stimulates thinking on what might come next as he asserts a shift toward using video to sell other things, and that the steaming “war” is mostly won through synergies and monetization elsewhere by monopolizing a consumer’s free time, spend and data.

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Unlocking the Sports Betting Opportunity:

How Media Companies Can Leverage the Multi-Billion Dollar Industry.  ESPN & Horowitz Research.

With 22 states and DC having now legalized sports betting and more legislation on the table for 2020 and beyond, the sports betting industry is poised for exponential growth. Since sports betting was legalized in 2018, the betting handle in the U.S. has surpassed $23 billion according to the Legal Sports Report.

Discover the importance of sports betting and how ESPN is integrating into their strategy.  Then dive into sizing and profiling the sports betting opportunity, consumer interest in betting directly through the TV, and the opportunities for the media industry to leverage this emerging industry.

 

To view the webinar video, click HERE – and use the password ctameurope1

 

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The Revolution of Voice Technology

 

Hear first-hand consumer perspectives on voice assistants from owners, new owners and potential adopters, as well as integration opportunities with existing media and entertainment subscriptions to increase consumer value and brand loyalty through Magid’s latest research.

Topics Include:

  • How owners, new owners and potential adopters optimistically envision voice assistants satisfying a range of functional and emotional needs
  • The challenges and barriers of voice technology when consumers incorporate them into their lives
  • Insights into the various connections between voice assistants and other smart devices in the home including opportunities for great efficiency
  • Integration of voice technology with existing media and entertainment subscriptions that consumers would find valuable
  • Benefits for companies to have (and grow) their presence in voice technology

 

Explore the latest technology innovation and service advances with a lens on what it means for marketers to drive consumer value and future growth.  Topics include

  • Consumer privacy and mobile devices
  • 10G – redefining what will make what’s next possible
  • Low-latency DOCSIS and the new demands from the Internet of Things
  • Artificial intelligence
  • All things related to connectivity – telemedicine, autonomous driving, smart cities, etc.

To view the webinar video, click HERE – and use the password ctameurope1

 

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Highlights from SCTE Cable-Tec Expo

Explore the latest technology innovation and service advances with a lens on what it means for marketers to drive consumer value and future growth.  Topics include

  • Consumer privacy and mobile devices
  • 10G – redefining what will make what’s next possible
  • Low-latency DOCSIS and the new demands from the Internet of Things
  • Artificial intelligence
  • All things related to connectivity – telemedicine, autonomous driving, smart cities, etc.

To view the webinar video, click below:

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Curated Highlights from the 2019 Consumer Electronics Show

Discover the evolution of technology with the latest tech trends, products and services that matter most to our business.  Topics include:

  • Televisions – from OLED and 8K screens to a roll-up screen
  • VR, AR and MR – reality isn’t what it used to be – it’s now virtual, augmented and mixed
  • Video – while traditional linear video continues to face challenges, video consumption shows no signs of imminent demise
  • Customer Interfaces – the revolution of voice and user interfaces that are so intuitive, the customer already knows how to use them
  • Data – how machine learning, analytics and big data can extract info that can improve operations, reliability and security.

To view the webinar video, click below – and use the password ctameurope1