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DTSTART:20260701T130000Z
DTEND:20260701T133000Z
DTSTAMP:20260618T152000Z
CREATED:20260618
LAST-MODIFIED:20260618
SUMMARY:CTAM Europe and Futuresource webinar: Winning the Living Room – Why TV OS Strategy Matters More Than Ever
DESCRIPTION:The $22 billion acquisition of Roku by Fox marks a pivotal moment for the media & entertainment industry. But beyond the headline, what does this deal signal for the future of streaming—and the battle for the living room?\nJoin Futuresource Consulting analysts Dave Watkins and Carl Hibbert as they explore why TV operating systems have become the industry’s most strategic asset—unlocking first-party data, advanced advertising capabilities like Roku’s DSP, and the scale needed to accelerate streaming growth.\nAs scale becomes the new currency, they will examine why control of the interface—not just the content—is now at the heart of streaming success.\nRegister HERE to join us.\n
URL:https://www.ctameurope.com/events/ctam-europe-and-futuresource-webinar-winning-the-living-room-why-tv-os-strategy-matters-more-than-ever/
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CATEGORIES:Webinar
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