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DTSTART:20260520T140000Z
DTEND:20260520T150000Z
DTSTAMP:20260507T170700Z
CREATED:20260507
LAST-MODIFIED:20260507
SUMMARY:Media brands are under pressure to produce more creative, faster – is Generative AI the production partner they’ve been waiting for?
DESCRIPTION:Join AI strategist Melanie Moeller as she tackles one of the most urgent challenges facing broadcasters and global media companies today: How do you maintain creative quality and brand integrity when the demand for content has never been higher, and budgets and team sizes haven’t kept pace? \nIn this hands-on CTAM Europe session, Melanie draws on her experience delivering AI-powered creative workshops for global audiences to show exactly how modern marketing teams can move from idea to finished campaign asset using AI tools available right now – faster than any traditional production workflow allows.\nTune in to discover how to generate broadcast-quality visuals and copy using AI tools available right now, how to apply prompting frameworks that keep AI-generated content locked to your brand voice and guidelines, and how to build a repeatable end-to-end workflow that scales content production across campaigns, platforms and markets without scaling your team.\nWe’re excited to welcome Melanie, as a follow up to her presentation at a past CTAM Europe Symposium, which was a huge hit!\nRegister HERE to join us on May 20th for an interactive presentation, which you’re sure to learn a huge amount about AI in just one hour.\n
URL:https://www.ctameurope.com/events/media-brands-are-under-pressure-to-produce-more-creative-faster-is-generative-ai-the-production-partner-theyve-been-waiting-for/
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CATEGORIES:Webinar
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