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DTSTART:20250423T130000Z
DTEND:20250423T133000Z
DTSTAMP:20250331T133300Z
CREATED:20250331
LAST-MODIFIED:20250409
SUMMARY:Inga Alika & Marco Frazier webinar
DESCRIPTION:Inga Alika, Founder and CEO, Alika Media&Tech, talks with CTAM Europe Board Members and Screen+ Founder; Marco Frazier.\nStreaming/broadcasting across Generations: Redefining Value, Segmentation, and Monetization in a Multi-Generational World\n2025 marks the arrival of Generation Beta — a reminder that we now have seven generations co-existing as active digital consumers. This presents an unprecedented challenge for the media industry: navigating seven distinct value sets, emotional drivers, and content behaviours across one increasingly converged media ecosystem.\nInga Alika, senior media expert on telco, broadcast and streaming side, will share a cross-market perspective on how generational values are shifting—and where they’re merging. She’ll explore how this impacts segmentation models, bundling strategies, and platform personalization across media.\nClick HERE to register.\n \n
URL:https://www.ctameurope.com/events/21295/
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CATEGORIES:Webinar
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