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SUMMARY:Webinar: “Why streaming services need to think differently about ad monetization for better results”
DESCRIPTION:\n\n“Why streaming services need to think differently about ad monetization for better results”\nScott Halpert, SVP, Product & Partnerships, Penthera\nMarco Frazier, Founder & CEO, Screen+\nAs brands increasingly move their ad budgets away from traditional TV and towards streaming platforms, OTT publishers need to be prepared to accommodate this transition and make sure they understand what this all means for their business models, both today and tomorrow.\nJoin Scott Halpert, SVP, Product & Partnerships, Penthera, and find out more about:\n\nThe current and future states of the OTT market, including the evolution of FAST channels and the AVOD vs SVOD debate\nWhy leading OTT publishers are using Server Side Ad Insertion (SSAI) rather than Client Side Ad Insertion (CSAI)\nThe opportunities and challenges presented by SSAI for advertisers and publishers, including the associated revenue implications\nThe critical role Programmatic advertising plays in today’s marketplace\n\n\nHow publishers’ existing technologies and infrastructures can be enhanced to maximize their revenue opportunities\n\nJoin this insightful and educative panel on Wednesday 16th November.\n\n\n\nRegister HERE \n\n\nIf you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.\n
URL:https://www.ctameurope.com/events/webinar-get-ready-to-go-fast-198/
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CATEGORIES:Webinar
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