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UID:MEC-bd11474c79e4222d48e8c1521f8d4e3b@ctameurope.com
DTSTART:20220602T190000Z
DTEND:20220602T194500Z
DTSTAMP:20220516T115700Z
CREATED:20220516
LAST-MODIFIED:20220517
SUMMARY:CTAM US Wired Webinar – The AVOD + FAST Momentum
DESCRIPTION:CTAM US Webinar: The AVOD + FAST Momentum\n21.00 CET / 20.00 UK (will be available on-demand.  Email info@ctameurope.com)\nAs Netflix makes an about face on advertising and FAST channels continue to proliferate, the attention on ad-supported streaming has reached fever pitch status. Across the streaming spectrum from SVOD, AVOD to FAST, consumers are sampling in large numbers across tiers to understand the trade-offs and to aggregate the right mix for their needs. Gain an inside briefing of the latest insights from Magid’s Video Entertainment Study including consumer awareness and confusion around FAST and AVOD channels and thought leadership on this increasingly important slice of the streaming landscape.\nTopics Include:\n• Consumer streaming subscription habits and monthly budgets\n• Consumer confusion and barriers to entry in the streaming landscape\n• Growing consumer acceptance of streaming ads\n• The streaming self-bundlers and entertainment omnivores\n• How consumers are aggregating the right mix of streaming platforms to meet their needs\nThinking Out Loud Podcast\nThe New Wave of Peak TV is Crossing Borders to Compete \nWe seem to have hit a new peak within Peak TV, where different points of convergence are driving diverse programming for consumption and how streaming platforms create a space to connect with new audiences. Guest Catherine Tait, CEO, CBC, provides a glimpse into Canadian viewing habits, examples of successfully crossing borders with the right content and how collaborating with partnerships allow them to compete.\nListen here: CTAM Podcast\nHyperlink URL\nClick HERE to register.\nIf you miss(ed) this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.\n
URL:https://www.ctameurope.com/events/ctam-us-wired-webinar-series-opportunity-resides-in-the-linear-svod-overlap-749/
ORGANIZER;CN=:MAILTO:
CATEGORIES:Webinar
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