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DTSTART:20210609T140000Z
DTEND:20210609T143000Z
DTSTAMP:20210521T124300Z
CREATED:20210521
LAST-MODIFIED:20210521
SUMMARY:Webinar – Consumer expectations – Deep insights from early adopters
DESCRIPTION:Consumer expectations – Deep insights from early adopters\nA preview to a foundational research study from Munich based companies; veed analytics and Facit, which generated qualitative user insights in regards to the Future of TV UX. \nTheir 90min in-depths interviews identify the needs and expectations from Early Adopters when it comes to TV Platforms.  Two contrary worlds “App vs. Aggregation” with dedicated mock-ups were discussed with the interviewees.  In this webinar, veed analytics and Facit will share some preliminary insights what consumers expect from platforms in terms of commercial bundling, content surfacing and ease of use.\nThere will be time at the end where you can explore the findings further via a Q&A with Bernd and Michael.\nSpeakers:\n\nDr. Bernd Riefler, CEO & Founder, veed analytics (you’ve done him one before… and veed analytics needs to be all in lower case please)\nMichael Wörmann, CEO, Facit.\n\nBios:\nMichael Wörmann is CEO of Facit; an Agency specializing in exploring TV Customer Experiences.  Michael has been assisting his clients to optimize Customer interactions and journeys since 2000.  As a Psychologist, his focus is understanding customer needs, experiences and behaviour.  He founded the global network UX Fellows.\nBernd Riefler is the CEO & Founder of veed analytics – a market intelligence company for the global video industry. Bernd has more than 15 years industry experience and helps MVPD platforms, broadcasters and VoD services.\nPrior to founding veed analytics Bernd was a Partner and Head of Media practice and led various European projects mainly in the area of OTT strategies and digital product launches.\nBernd holds a PHD in Economics and a Master in Technology and Business Management from the University of Stuttgart.\n \nClick HERE to register.\nIf you missed this live webinar, you can watch it on the Members-only section of www.ctameurope.com – along with past webinars from CTAM Europe and CTAM US – and past podcasts.\n
URL:https://www.ctameurope.com/events/webinar-consumer-expectations-deep-insights-from-early-adopters/
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CATEGORIES:Webinar
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