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FOR IMMEDIATE RELEASE

Contact:
Krisztina Homolay
General Manager
CTAM Europe
Telephone number: + 36 1 475-1241
Mobile: + 36 20 460-1327
E-mail: krisztina.homolay@ctameurope.com

CTAM Europe launches Europe's only Creative Award Competition

Zürich, Switzerland – 29 June 2007 – CTAM Europe (Cable Telecommunications Association for Marketing) is launching its first-ever Creative Award Competition among European cable operators, networks, and content providers, it was announced today by Krisztina Homolay, General Manager of CTAM Europe.

The CTAME Creative Award Competition will be Europe's premier event to recognize excellence in cable marketing and promotion and the outstanding achievements of networks, content providers and cable companies.

"We're thrilled to launch the CTAME Creative Award Competition, which provides the industry and our members with an outstanding value-added program. There's so much great creative work being done throughout the cable industry—and this is a rare opportunity to showcase these incredible accomplishments from all over Europe," commented Dennis Hodges, Chairman of CTAM Europe and VP of Marketing, Sales and Content Strategy, UPC central Europe.

This unique competition is open to all CTAM Europe members. Cable operators, networks, and content providers will submit their most effective and creative marketing pieces in four entry categories: Brand Image & Positioning, Acquisition & Retention Marketing, Interactive Marketing (on-line, digital media, etc), and New Product/Service Launch Campaigns.

"In times where advertising is all about permission marketing and the customer wants to be entertained and not pushed into a decision, it is specifically important for our industry that we pay attention to creative excellence. The CTAME Creative Award Competition is a great opportunity to put the spotlight on ideas with legs and break through potential, which will cut the clutter of our industry and award simplicity in our thinking towards the customer," remarked Michaela Adami-Schrott, Vice President Marketing Communications Europe, UPC Broadband.

The excitement leads up to the CTAM Europe EuroSummit 07 in Barcelona (September 27-28 in Barcelona at the Princesa Sofia Gran Hotel) where Gold, Silver, and Bronze awards will be presented in four different categories. A team of experienced judges, representing the cable industry, advertising agencies, and creative & media professionals, will evaluate all submissions and select the finalists.

Information about the program and registration for the competition can be found on the CTAM Europe website: www.ctameurope.com/award. Early-bird entry submission is by July 31, 2007.

About CTAM Europe

CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing. CTAM Europe is a non-profit, non-commercial, professional membership organization. As a leading cable marketing organization, CTAM Europe is dedicated to providing advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband, and other emerging media. The organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5,000 members worldwide. For more information, please visit our web site at www.ctameurope.com.

About CTAM Europe EuroSummit '07

CTAM Europe EuroSummit 2007 is a highly interactive and intensive two-day European cable-industry conference that will focus on marketing, sales, and customer care. Over 300 participants from across Europe are expected to attend and delegates will be able to meet and learn from the industry's top executives. Leading speakers will focus on key issues and developments in the industry and share proven strategies and new marketing methods in the fast-changing media environment. This is an essential conference for professionals across the European Television Industry. Regarding registration to the EuroSummit 07, please visit:
http://www.ctameurope.com/events/eurosummit2007/register.php

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