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FOR IMMEDIATE RELEASE

Contact:
Sarah Sweeney for CTAM Europe
+41 (0) 43.534.5440 or ctameurope@yahoo.com

CTAM Europe Receives Industry Recognition for Accomplishments

Board Honored for its Innovative Approach in
Launching Networking, Educational Organization

Zürich, Switzerland – 8 December, 2004 – CTAM Europe, the Cable & Telecommunications Association for Marketing in Europe, announced that it recently was recognized with two industry awards for accomplishments tied to the launch of the organization earlier this year. Specifically, the organization’s co-chairpersons, Jude Blake, Chief Marketing Officer and Director of the Consumer Business Unit, for cablecom GmbH in Switzerland and Jim Helfgott, Vice President, Sales and Marketing for HBO Central Europe were highlighted in Informa Media’s list of 50 of the most influential executives in the European broadband and pay-TV industries. The organization also recently received the CTAM Innovator Award for its delivery of the first-ever cable marketing Euro-Summit held this past September in Budapest, Hungary.

Informa Media’s list of most influential executives in the broadband & pay-TV industries is developed annually. Designates represent executives from throughout Europe, chosen based upon their accomplishments in furthering the development of the media industry.

The Innovator Award, sponsored by CTAM National based in North America, recognizes the use of innovative and superior approaches to the delivery of cable marketing programs among the organization’s chapters.

CTAM Europe co-chair Jude Blake noted, “We feel extremely honored to have been recognized by our peers in this way. The recognition reinforces our belief that a cable marketing organization designed to facilitate networking as well as the sharing of best practices, is extremely important to the European cable industry today. Our growth and success is tied to our ability to answer this need.”

Blake’s sentiments were echoed by her CTAM Europe colleague, Jim Helfgott, “We’re excited by the response we’ve seen to the launch of CTAM Europe among our marketing colleagues. To develop such a robust and active member base in such a short period of time illustrates how strongly people believe in the need for professional organizations like CTAM Europe. Our challenge now is to continue to deliver high quality events like the Euro-Summit and to continue to attract participation from the best minds in cable marketing.“

The organization is planning to host the second annual cable marketing Euro-Summit in Zürich, Switzerland in September 2005.

About CTAM Europe

CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing in Europe. The organization is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. The not-for-profit organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5000 members worldwide. For more information, please visit our web site at www.ctameurope.com.

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