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FOR IMMEDIATE RELEASE

Contact:
Sarah Sweeney for CTAM Europe
+41 (0) 43.534.5440 or ctameurope@yahoo.com

Delphine Moralis for ECCA
+32 2 521 17 63 or delphine.moralis@ecca.be

CTAM Europe to host Cable Marketing Track Session at
ECCA Congress 2005

Educational Sessions Explore Innovative, Customer-Centered marketing

Zürich, Switzerland – 24 November, 2004 – CTAM Europe, the Cable & Telecommunications Association for Marketing, announced that it will host the marketing track session at the 51st edition of the ECCA Congress, scheduled for 21 – 23 March, 2005, in Budapest Hungary. The sessions are focused on exploring successful, customer-centered approaches to the delivery of cable services in a competitive marketplace.

The ECCA Congress is the annual meeting of the European Cable Communications Association (ECCA), which brings together cable operators from across Europe to discuss and learn about key issues. The event comprises a conference, a large exhibition, several workshops and exclusive networking opportunities.

CTAM’s Co-Chairperson, Jude Blake, Chief Marketing Officer and Director of the Consumer Business Unit, for cablecom GmbH in Switzerland noted that, “We’re excited about our participation in the upcoming ECCA Congress, which we feel is an important education and networking event. Our involvement illustrates the importance of the marketing role in an ever-changing and increasingly competitive cable industry. As technology evolves, and consumers become more discerning, effectively communicating and positioning our products and services is critical to cable operators and other industry professionals alike. In fact, we believe this is central to maintaining a competitive advantage.”

Complementing the Congress theme, “Competing for Customers,” the CTAM Europe marketing sessions will focus on how organizations in the cable industry are most effectively competing at both the product and strategic marketing level. Specifically, one session will focus on innovative use of Voice over Internet Protocol (VoIP) as a competitive advantage, while the other will focus on effective market differentiation strategies. Following these sessions, CTAM Europe will host a break-out session on each topic so that attendees can explore in greater depth, the specifics and application of these successful approaches.

CTAM Europe's ECCA Event Chair, Dennis Hodges, Director of Marketing and Sales, UPC Central and Eastern Europe, noted that, “We developed content according to what our members have told us is most relevant to them. Specifically, in feedback from our recent Euro-Summit we heard that there is a desire to learn new ways to truly connect with customers in terms of determining needs as well as the best ways to communicate with them. From the product perspective, we wanted to explore how VoIP is poised to truly change the way our customers think about telephony. From a strategic perspective, we wanted to offer insight on how to differentiate cable products and services in markets where providers must compete with challengers from both within and outside the industry.”

Bernard Cottin, President of ECCA, noted that, “We’ve always been focused on supporting our member’s regulatory and technical needs, but we’ve increasingly seen that exchanges between cable operators in the marketing field are important. We believe that by partnering with CTAM Europe in organizing such a session, ECCA can offer our members the best resources from our two organizations.”
More information about the ECCA Congress – and details about the marketing track session scheduled for day three of the event – can be found on www.eccacongress.com.

About CTAM Europe

CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing in Europe. The organization is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. The not-for-profit organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5000 members worldwide. For more information, please visit our web site at www.ctameurope.com.

About ECCA

The European Cable Communications Association (ECCA) groups European cable operators, as well as their national associations. ECCA has 35 members from 21 different countries across Europe, representing amongst them more than 55 millions subscribers. The main goal of the Association is to foster co-operation between cable operators/associations and to promote and represent their interests at European and international level. For more information, please visit our website at www.ecca.be.

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