Presenters
Terry Mader
VP Web & Online Strategy, UPC Broadband
Terry
Mader is VP of Web & Online Strategy at UPC Broadband. He is responsible for the company's overall
web strategy, including online marketing, online support, web services, and innovation. In his current
role Terry is developing a new vision of how UPC can leverage the web to grow and strengthen
our core cable business, as well as grow and innovate via the web.
Before leading the Web & Online Team, Terry spent two years in the Management Team of UPC
Netherlands, where he was VP Business Development, with a primary responsibility to drive the
launch of the new DTV strategy.
Before joining UPC Broadband, Terry worked 5 years at Chello Broadband, most recently as VP Strategic
Marketing and Product. Before joining Chello, he worked in Investment Banking at ING Barings media practice.
Terry studied Commerce at Curtin University, Australia, and Business Strategy at Erasmus University,
Rotterdam. He is Australian, and married with 2 children.

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