CTAM Europe

Events / Eurosummit

Presenters

Isabelle Hen-Wollmarker
VP Marketing, AETN International

Isabelle Hen-Wollmarker is Vice President of Marketing, AETN International. In this role, she is responsible for developing international brand strategy, overseeing international trade and consumer marketing, and coordinating all international trade shows and channel launches.

Ms. Hen-Wollmarker is responsible for marketing AETN channel brands, The History Channel, The History Channel HD, The Biography Channel, Crime & Investigation Network and A&E Network internationally. She serves as primary liaison between AETN and marketing personnel of AETN's international affiliates and partners, working with the local teams to maintain the integrity of the brand across markets.

Prior to joining A&E Television Networks, Ms. Hen-Wollmarker was Project Manager for Premiere, the leading German pay-TV service, where she developed and managed consumer loyalty and communications programs. Before that, she held marketing positions at L'Oreal and Cartier.

Born in France and fluent in French, German, and English, Isabelle Hen-Wollmarker obtained her MBA from Essec in Paris. She also studied at Universitaet Mannheim, in Germany and at University of North Carolina, Chapel Hill, in the U.S. Ms. Hen-Wollmarker is based in New York City where she resides with her husband and two children.