CTAM Europe

Events / Eurosummit

Presenters

Brad Gunn
Managing Director of Marketing & Sales - UPC Broadband

Brad Gunn is responsible for developing the strategic direction of UPC's marketing and sales program. Working with UPC's operating units, Brad oversees the development and implementation of the company's product, marketing, acquisition, and retention programs, as well as the ongoing evaluation and improvement of such programs to ensure the company achieves it business objectives.

From 1998–2003, Brad was in Tokyo as VP of Marketing & Sales, Liberty Media. He supervised all aspects of marketing, sales and product development for Liberty Media' Japanese affiliate, Jupiter Telecommunications. Jupiter is Japan's largest cable broadband company providing cable television, digital telephone, and high-speed Internet services.

From 1997–1998 Brad was based in London as the Director of Sales Strategy for Consumer Markets, Cable and Wireless. Responsible for developing the sales strategy with supporting budget, sales organization and implementation plan for the company's newly established Consumer Markets Division. Integrated the residential sales organizations of the four merged companies to form CWC into one cohesive organization covering all aspects of direct sales, telemarketing, retail sales and sales administration.

From 1989–1996, Brad was VP of Marketing and Sales at Bell Cablemedia & Jones International; working in England and Spain. He developed and oversaw the implementation of residential marketing and sales programs in the company's English and Spanish cable operations. In this role worked directly with Pacific Telesis, US West, Bell Canada, and NYNEX Communications.

From 1981–1989 Brad was with Jones Intercable where he worked in a number of key marketing and product roles as the company grew from 150,000 subscribers to more than 1.2 million.