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Presenters

Benny Salaets
iDTV Product Manager - Telenet

Benny Salaets is a hands-on marketer with diverse experience on the advertiser (banking, retail, television, telco) and service provider sides (agency, direct marketing, interactive marketing), and a broad strategic view. He has a strong affinity with one-to-one and interactive marketing. Benny continues to search for new techniques, new combinations of existing marketing practices, and what technology can do for a marketer.

Benny is an innovator with a pioneering spirit and new business development sense. He was an e-mail marketing and e-marketing automation pioneer in Belgium, and one of the founding fathers and creators of Telenet's interactive digital TV platform.

Specialties:
Marketing specialist in Digital TV—responsible for everything that appears on the Digital TV screen: channel packages, VOD, PVR, interactive services, and the Telenet iDTV user interface, product design, product management, and go-to-market strategy.