CTAM Europe

CTAM Europe Leadership Team

Mike McKibbin
Membership Co-Chair

Mike McKibbin joined ESPN in July 2003 as Director of Marketing & Promotions, Europe. He developed the marketing strategy that supported the roll out of the ESPN Classic brand as a dedicated 24 x 7 channel in Europe in 8 languages (ESPN Classic is now available to over 20 million households in more than 40 countries); the launch of their 10 European websites and a radical launch campaign for the channel when it launched on BSkyB in 2006. Since joining ESPN he has helped the channel win the Hot Bird Award for Best Sports Channel; the MM Best Digital Campaign Award and the FICTS (Federation of International Cinema, TV & Sport) Mention D'Honneur

Prior to that he had been based in Sydney, Australia where he was Marketing Director of The Weather Channel, Australia's first live, 24 x 7, national pay-TV Weather Channel and an executive on the XYZ Entertainment Digital Strategy Group, (XYZ is jointly owned by Foxtel and Austar) where he developed an Extreme Sport channel to launch on Foxtel's new digital pay-TV platform. Before that he was Head of Programming at international i-TV operator YES Television, for 4 years, where he worked for them on launches in the UK, on NTL and BT, and Asia-Pacific with PCCW.

He began his tv career at Aspen Plc (part of the WPP Group) – a global vertically integrated media group - where, as Marketing & Brand Director, he managed creative, branding and content services for a range of iTV and VOD media owners on an international basis.