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CTAM Europe Leadership Team

Jim Helfgott

Jim Helfgott is the Managing Director, Europe for Sand Cherry Associates. Sand Cherry is one of the premier consulting practices to the cable industry in the U.S.

Jim will head Sand Cherry's European operations, responsible for further developing the existing base of Sand Cherry's clients, as well as adding his expertise to the wide range of knowledgeable industry experts who are part of the Sand Cherry team.

Prior to joining Sand Cherry Associates, Jim was the Vice President of Sales and Marketing for HBO in Central Europe. There he was responsible for the HBO brand in Europe as well as the growth of HBO, Cinemax and other basic channels owned by HBO and its partners. Jim was also responsible for the launch of the HBO family of services in new countries throughout Europe.

Jim has over 25 years experience in cable operations and marketing, satellite distribution, wireless telephone integration and program distribution. Before coming to Europe, Jim was Senior VP of Marketing and Customer Care for Skyview World Media, a provider of foreign language channels to the broadband market in the U.S. He also held key positions at IDT Corporation, a telecommunications company in the U.S. He began his cable career with Warner Cable in various marketing, operations and franchising roles.

Jim has a BA in Communications from Hofstra University in New York, and accomplished graduate work in marketing and PR at the American University in Washington, D.C. He has served as one of the founding co-chairs of CTAM Europe and has been named one of the 50 most influential people in the industry by Cable and Satellite Magazine Europe.