CTAM Europe

CTAM Europe Leadership Team

Eric Forsthoefel
UPC Broadband
Director, Marketing Communications Europe
Amsterdam, The Netherlands

As Director of Marketing Communications Europe, Eric is responsible for brand strategy and execution for UPC and its 10 country affiliates. He is currently leading the roll-out of a new brand vision for the company based upon the insight of using simplicity and the human touch to deliver "digital inclusivity" for customers.

Eric joined UPC from Cablecom in Zurich, Switzerland, where as Head of Brand Communications he led a complete overhaul of the brand, implementing a master brand strategy and positioning the company to compete better in the emerging multi-play arena.

Prior to Cablecom, Eric spent several years at Ameritech (now AT&T), working in communications for both cable and telephony products. He began his career on the advertising agency side of the business, spending 10 years working for a wide variety of clients at major agencies such as DDB Needham as well as creative boutiques including Arian, Lowe and Travis in Chicago.

Eric earned a B.A. degree in advertising / communications from Indiana University.