EUROSUMMIT ’09 WRAPS ANNOUNCING CAP WINNERS - Chris Winkelmolen named new CTAM Europe Chairman
2009.09.29
High caliber speakers, very informative & relevant content, great location and good spirit provided the framework to this year’s cable marketing event.
During the keynotes, Duco Sickinghe, CEO of Telenet provided a brand-centred blue-print for how cable operators can succeed in this increasingly competitive market. He also urged them not to shy away from new products and business models, but rather embrace change, even suggesting it is better for cable companies to attack themselves versus sitting still while new upstarts take share.
Whilst Jeffrey Rayport (Founder Marketspace LLC) noted the new paradigm emerging from the industry is based not on Content, but rather CONTEXT being king. The ability of cable operators to deliver a compelling integrated user experience will be key in enabling them to counter the threat of over-the-top providers and to remain relevant in the increasingly hyper competitive market where supply vastly surpasses consumer demand.
As one of various sessions Eric Forsthoefel (Director Marketing Communications, UPC Broadband) was one of a panel who tackled the growing issue of how to market ED 3.0., and German-based Solon Management Consulting revealed the results of their recent annual survey.
CREATIVE AWARDS PROGRAM WINNERS
Another key highlight of the EuroSummit was the Creative Awards Program (CAP) ceremony hosted by Carmen Alzner, Creative Coach, Alzner Productions (ex-director of the European PROMAX & BDA) and sponsored by Chello Creative. Receiving 75 entries from major cable operators & programmers across Europe, and judged by a selection of the industry’s finest marketing professionals, the winners are as follows:
OPERATOR DIVISION
Brand Image and Positioning
Telenet (Gold) ‘Liar’, ZON (Silver) ‘ZON Christmas Tree 08’, Cabovisᾶo/Ogilvy Portugal (Bronze) ‘Reliability’
Acquisition or Retention Marketing
UPC Netherlands (Gold) ‘Half Price Weeks’, ZON (Silver) ‘With ZON you have more Disney’, Telenet (Bronze) ‘cas X-mas’
Interactive Marketing
UPC Netherlands (Gold) ‘UPC SpeedRacer Game’, Telenet (Silver) ‘It’s funny to know you’re the fastest’
New Product or Service Launch
UPC Netherlands (Gold) ‘Eredivisie Live’, ZON (Silver) ‘La ZON e Mobile’, TELEGENEVE SA – NAXOO (Bronze) ‘ DRIVEBOX HD’
NETWORKS AND CONTENT PROVIDER DIVISION
Brand Image and Positioning
UPC Hungary (Gold) ‘Technicians’, Discovery Networks EMEA (Silver) ‘SPECIES: A User’s Guide to Young Men’, Film 1 (Bronze) ‘Highlights August 08’
Acquisition or Retention Marketing
Discovery Networks Europe (Gold) ‘Survival Month’, Chello Creative (Silver) ‘So Much Choice It Will Drive You Crazy’, HBO CE (Bronze) ‘Monster Movies’
Interactive Marketing
E! Entertainment – Comcast International Media Group (Gold) ‘E! News UK’, AETN UK (Silver) ‘102 Minutes that Changed America’ on History, Sci-Fi Channel Russia (NBC Universal) (Bronze) ‘They Walk Among Us’
New Product or Service Launch
OTE (Hellenic Telecommunication Organization)/ODG, (Gold) ‘conn-X TV IPTV launch’, SPT Networks Central Europe (Silver) ‘AXN Fall Campaign 2009’, SPT Networks Central Europe (Bronze) ‘AXN Filmfestival 2009’
“This has been a great EuroSummit for us and on behalf of the Netherlands team I am immensely proud to receive these awards,” commented Karen Bamford, Senior Manager of Marketing Communications, UPC Broadband, winner of 3 gold awards.
“We are really delighted and pleased for the team! It’s great to be recognized by a prestigious European creative community,” said Claire Jones- Director Creative Services, Chellomedia, silver award winner.
CHRIS WINKELMOLEN APPOINTED CTAM EUROPE CHAIRMAN
During this year’s EuroSummit, an announcement was made regarding the appointment of Chris Winkelmolen, Vice Chairman CTAM Europe (also Director of Marketing, Europe, UPC Broadband) who takes over from Chad Raube as the organization’s new Chairman. With a career that spans 15 years in Telecommunications, Advertising and Cable, Winkelmolen has been sitting on the CTAME board for over 3 years and undertakes his new role effective immediately for a 2 year term.
"I am very proud to be appointed the next CTAM Europe Chairman, succeeding Chad Raube who has done an outstanding job making CTAM Europe grow and develop to where it is today: the Cable Industry's Growth Engine. The EuroSummit in Lisbon has also shown that we have found a successful formula providing excellent speakers and great networking opportunities as well as a lot of fun for all companies related to our industry. We will continue to maintain this high level and continue to add value to our members over the coming years,” commented Chris Winkelmolen.
“It has been a real privilege and honour to lead CTAM Europe over the past two years as the organization has continued to grow and contribute to the industry. In passing the baton to Chris, I leave the organization in very capable hands and I am confident he will take it to even greater heights. I will take away particularly fond memories of this EuroSummit, where I think the quality of speakers and topics was absolutely superb, offering some truly valuable insights,” said Chad Raube.
CTAM Europe has already set the date for the next EuroSummit, scheduled to take place 23-24 September 2010 in Budapest, Hungary.
All presentations and videos taken during EuroSummit 09 are available to view via www.ctameurope.com
About CTAM Europe
CTAM Europe is the Cable & Telecommunications Association for Marketing and is a non-profit, non-commercial, professional membership organization, dedicated to driving marketing excellence in the cable industry. As “cable's growth engine" CTAM Europe's mission is to be the premier provider of marketing education, information and networking opportunities to individuals who work in the European cable industry. CTAM Europe's membership represents more than 25 leading companies including cable operators, programmers and service companies that support the industry. The organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5,500 members worldwide. For more information, please visit our web site at www.ctameurope.com.
For further details please contact:
Krisztina Homolay, MD, CTAM Europe Tel: +36 1 475 1241 krisztina.homolay@ctameurope.com
Celine Xerri-Brook, Publicity Tel: +44 1273 719340 gibraltar.brook@virgin.net
