Cable Congress 2012
7-9 MARCH 2012, Brussels
CTAM Europe members receive a 15 % discount on registration!
Plese write to audrey.hoffmann@ctameurope.com to request the special VIP code for the discounted registration.
Join over 750 senior level executives from over 32 countries representing the cable, content, technology new media industries at Cable Congress 2012.
Do not miss CTAM Europe’s Marketing Tracks at Cable Congress 2012!
Cable Can be Big in Business (presentation + panel)
8 March - 14:00 - 15:15
For Cox Communications, small business means big business! But what’s the secret behind Cox’s success in the B2B market? Can this cable billionaire serve as a model for European MSOs in driving their own growth? Find out in this highly informative session, as Phil Meeks, SVP of Cox’s fastest growing business unit, shares challenges, lessons learned and key strategies his team used to evolve the way they sell to small and medium-size businesses.
Following the presentation, hear what our panel of leading B2B executives have to say, and gain further insights into how to accelerate success in your business. You can’t afford to miss it!
Digital Campfire (presentation + panel)
9 March - 9:30 - 11:00
Whether we’re cable operators, content providers or agency creative, we’re all in the business of storytelling. Digital media is the new “campfire” or meeting ground where people share stories in unique ways. By transporting us into the world of storytelling, magic and a live street dance by Magical Bones, Studio Hansa shows us how humans have always innovated. In an age where technological advancement is as rapid and embraced as ever, this session explores the notion that understanding the tools is only as important as understanding the stories that define us as humans.
Join us for an enlightening performance and panel discussion with cable, content and agency experts about the evolving role of the storyteller. It promises to be unforgettable!
The Power of Exclusivity (panel)
9 March - 11:30 - 12:30
As marketers well know, exclusive content deals are often used as weapons in the battle for the customer. But how has this impacted acquisition and loyalty? Can brands continue to differentiate themselves by leveraging premium content? Listen to what the experts say, as our distinguished panel of cable, content, online and streaming providers come together to evaluate the latest megadeals. They’ll share powerful strategies for incorporating exclusive content into a marketing plan and driving additional revenue, plus much more. So be sure to come and join the discussion!
